What is B2B Marketing? How Can My SEO Company Grow From B2B?

B2B Marketing is basically short for Business to Business marketing.  This may involve the ,marketing of one business to another for the purpose of selling:

  • Goods of materials needed to make consumer or business products
  • Services provided by one business needed by another business in order for the end client to conduct their business or operations
  • Businesses that re-sell goods or items that will eventually be sold to an end user or consumer

Exciting right?  Well,  in terms of the size of revenue and the number of transactions, B2B far exceeds the number of B2C (Business to Consumer transactions) which leads to many more opportunities for firms to market and sell their services to businesses.  This in turn leads to a tremendous opportunity for SEO and Internet Marketing service firms to grow by targeting B2B business who have either failed in the past at e-commerce or are completely new to e-commerce and do not know where to begin.

Let’s face it, although it may be exciting to create content to sell and market an iPhone, it may not be so cool to attempt to create content that markets and  tries to convince consumers to purchase an Apple Watch.

Watching companies succeed with their marketing goals, increasing their sales and establishing their brand and social media profiles which increasing revenue is very satisfying and potentially very lucrative for both your client and yourself..

It is estimated that approximately 70% of businesses are not taking full advantage of e-commerce opportunities which means there is a huge untapped market for B2B services not only locally, but world-wide for companies to expand to the Internet to leverage their brand, increase brand awareness, increase sales and establish partnerships that could lead to tremendous growth opportunities for their companies.

On this blog I will share techniques to gain clients, establish trust, close the deal, how to SEO for B2B, how to social market for B2B, content creation for B2B, B2B FAQs, how to respond to problems or difficult situations, basically anything I can share that will increase you B2B marketing and service knowledge in order for you to provide the best services possible and maximize your own revenue stream.

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SEO Freelance Consulting Resume Connecticut

SEO Freelance Consulting

Robert M. Stein

398 Great Swamp Road
Glastonbury, CT 06033
bobstein@gmail.com
860.633.6578

Summary

Professional, reliable, flexible and multitasking Internet Marketing & Search Engine Optimization specialist seeks position to utilize my analytical, statistical and creative knowledge and skills. Over a decade of involvement with PPC, SEO & Affiliate Marketing. Creator of over 70+ WordPress websites. Experienced with Google Analytics report creation, tag creation and data-mining as well as long-tail keyword & competitor research. Knowledge of Local SEO Citation Directory Submission, Blogging, Link Building, YouTube, Facebook, Twitter, Google+ and Pinterest marketing. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic to appropriate landing sites for optimum conversion rates and higher return on your marketing investment.

Experience

SEO Specialist
Connecticut Internet Marketing & SEO
Glastonbury, CT
4/2014 – Present

Manage Google Adwords PPC Campaigns.Perform on-page and off-page SEO for clients. Research web page titles, long tail keywords, competitors and back link opportunities. Track and target user demographics via Google Analytics. Re-purpose existing press content into web format and publish to WordPress and social media outlets.
Webmaster at http://connecticutinternetmarketingseo.com as well as many other websites. TicketNetwrok Partner.

Senior Marketing Associate
TicketNetwork
Vernon, CT
3/2005 – 4/2014

Managed company PPC accounts with over $100k month budget including Google AdWords, Yahoo Search Ads and Microsoft AdCenter.
Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns, directory submission, content creation and other white-hat techniques.Tracked user data via Google Analytics including statistical analysis of traffic sources. Established, maintained and promoted social media profiles on Facebook, Twitter and others.
Authored ticket industry content to Ticketnews.com and TicketNetwork partners.
Estimated daily and weekly gross revenue for executives and partners.
Researched keywords, performed ad testing and competition keyword research. Led effort to create internal tools to use inventory database to create keywords for Google AdWords.
Created WordPress websites to funnel traffic to ticket selling sites.
Created weekly and monthly newsletters of sports, concerts and theatre event tickets on sales for internal and partners use.
Automated and maintained billing system resulting in a two-day project being reduced to a 15-minute task resulting in thousands of dollars worth of outsourcing fees yearly.

IT Technical Support Consultant
Stein Technologies, LLC
Glastonbury, CT
9/2000 – 3/2005

Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products for clients on a contract basis.
Troubleshoot network, printing and remote connectivity issues.
Opened and closed technical support tickets.
Assignments included supporting performing software upgrades, support for Lotus Notes and general computing issues.

Technical Support Specialist – Help Desk/Deskside
IBM
Cambridge, MA
6/1997 – 6/2000

Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees.
Provided 2nd level desk side technical support to executives.
Trained new hires in help desk systems and rules. System administration and creation of user accounts.

Marketing Assistant
Microsoft
Farmington, CT
3/1995 – 3/1997

Oversaw the day-to-day management of Microsoft’s Connecticut office.
Provided Internet marketing, computer and administrative support to the Connecticut District Manager & sales, consulting and marketing teams.
Created spreadsheets, documents and presentations with Microsoft Word, Excel and PowerPoint.
Coordinated the set-up of in-office corporate marketing efforts and briefings.

Skills
Search Engine Optimization 10 years
Search Engine Marketing 10 years
Google AdWords 10 years
Facebook 6 years
Social Media Marketing 6 years
Affiliate Marketing 11 years
Long Tail Keyword & Competitor Research 10 years
Microsoft Bing 2 years
Microsoft Windows 11 years
Microsoft Word 11 years
Microsoft Outlook 11 years
Microsoft Excel 11 years
Microsoft Office 11 years
Blogging 10 years
WordPress Plugins 6 years
Webmaster 11 years
CMS 8 years
Content Creation 11 years
Google Analytics 10 years
Facebook Ads 1 year
Content Marketing 11 years
Photoshop CS6 1 year
TCP/IP Networking 2 years
Google AdWords Certified 1 year
HTML/CSS 11 years
Pinterest 2 years
Blogger 8 years
Marketing 20 years
Twitter 3 years
LinkedIn 3 years
Market Research 11 years
Promotions 2 years
Help Desk & Computer Repair 8 years
Public Relations 2 years
Google Webmaster Tools 4 years
Mac 11 years
HubSpot Inbound Marketing 1 year

Education

Bachelor of Science, Business Administration, Marketing
Northeastern University